Who We Are
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
What We Do
LiveRail makes it easier for publishers, broadcasters, and mobile app developers to monetize their digital content across devices. We support high value video and in-app mobile display formats, including native ad units that fit the look and feel of a specific app.
By enabling simple management of all demand sources in one platform, including direct advertiser relationships and third-party real-time (RTB) buyers, publishers can understand the trade-off of filling an impression with one source versus another so ad revenue can be maximized.
Using Facebook’s anonymized people-based demographic information, such as age and gender, we help publishers more accurately target their impressions, serve more relevant ads, and reduce the waste created by inaccurate delivery. This means publishers can deliver better ROI for their advertisers while improving the user experience at the same time.
Our sophisticated controls mean publishers can control how they sell, to whom, and at what price. LiveRail’s advanced, real-time analytics allow our partners to get actionable insights into buyer behavior so they can track and pivot against every possible revenue and performance metric.