LiveRail enables its clients to easily build and offer private realtime video ad markets, with controlled inventory access to specifically invited group of strategic demand partners; such as DSPs and agency trading desks.
Using LiveRail, clients can define clear rules around when, where and how these demand partners can view and buy their video inventory; with LiveRail making intelligent inventory allocation decisions for every single ad opportunity based on scenarios of the viewer experience.
Benefits of a Video Private Exchange:
In contrast to traditional general ad exchanges, LiveRail-powered private exchanges enable clients to set a highly granular pricing controls, floors and exclusivity. LiveRail provides flexibility to control exactly which DSPs, advertisers or networks have access to which segments of inventory based on rules like content ID, show name/category, viewer geography and more. On top of these complex rules for providing inventory visibility to different partners, LiveRail enables clients to set floor/reserve prices for each partner; for each segment of inventory they are able to see. By leveraging these powerful tools, clients are able to mitigate sales channel conflicts, while still making the most of their inventory opportunities.
Private Exchanges built on LiveRail are able to leverage powerful advertiser blocks and quarantine tools that enable publishers to strictly control which brands, creatives and advertiser types are able to deliver against their inventory. LiveRail has built CheckPoint, a unique automated technology that can individually quarantine individual video assets from 3rd party buyers, and dynamically check those campaign assets against pre-determined block lists. This ensures your exchange only gives access to advertisers you want, and blocks those you don’t. Learn more about CheckPoint automated video ad creative quarantine