Market share for HTML5 has reached nearly 80%, up from 64% a year ago. For Publishers, this means their online video content is being consumed on more mobile devices, with some seeing as high as 50% of their visitors coming from smartphones and tablets. Monetizing this traffic is a critical revenue stream, and the landscape of players, browsers, and operating systems can present significant technical challenges.
LiveRail has spent a significant amount of time understanding these trends and optimizing our platform to support HTML5 for video. Publishers can now utilize LiveRail’s leading video advertising monetization platform for mobile video inventory, just as they have been for web/deskstop video- allowing their advertisers to efficiently find and target their audiences on any device. With Real-time bidding for HTML5 video ads, demand sources compete for every impression.
LiveRail is integrated with all of the largest video ad networks, exchanges, DSPs, and Agency Trading Desks enabling publishers with a single interface to manage these relationships. “Brand advertisers are clamoring for programmatic buying of video ads on smartphones and tablets.” -Keith Eadie, VP of Marketing at TubeMogulUsing LiveRail, publishers gain centralized access to the entire ecosystem of potential demand partners, while benefiting from the controls, efficiencies and optimization of a world-class video SSP.