LiveRail technology is the most advanced available for the management, delivery and reporting of direct-sold video campaigns. We have helped our customers to deliver billions of video ad impressions to thousands of sites, across hundreds of different player environments, without the headache and complexity that normally accompanies video ad management. Liverail provides its robust, highly scalable campaign management solution to many of the largest and most forward thinking publishers and ad networks in the video ad industry.
The LiveRail campaign trafficking and management environment was designed from the ground up for video. Its interface is intuitively designed to streamline the video-ad trafficking process, saving time with features like automated ad-asset encoding, CDN integration and VAST/VPAID compliance. This makes the process of setting up, managing and tracking video campaigns faster, richer, easier and more efficient.
LiveRail is also designed to support the full range of next generation interactive video ad units including overlays, bugs, tickers, and pre/mid/post roll. Supporting next generation ad-units requires no additional technical burden for our clients; and as new formats develop, you can offer full support without any additional integration or setup including complex combinations such as sequencing and exclusivity.
LiveRail automatically transcodes, stores and delivers creatives in multiple video formats and bitrates, enabling cross-platform delivery of campaigns on multiple devices: web, iPhone, mobile, set-top box and more. Custom encoding profiles are also available, enabling specialized campaign delivery and when combined with our ability to output custom XML schemas for different publishers, LiveRail can deliver you campaigns anywhere.
LiveRail is also designed to make the most of the rich targeting capabilities of video, and enables clients to target campaigns from broad high-level paramaters such as geography (to DMA) and day-part all the way down to individual content tags, domains or shows. Targeting, pacing and delivery rules can be controlled centrally on a per-publisher, per-campaign, per-site level – giving you the control and flexibility to make delivering ads to large groups of publishers simple.