Video’s rich interaction between viewer and ad creates opportunities to measure performance in ways never before possible. Traditional display servers just measure “impressions served”, but LiveRail is built to natively track and report on vital video-specific metrics as well, like percentage viewed/completed, pause/resume and muting – giving advertisers greater insight into the performance of their campaigns and publishers the ability to monitor their revenue and yield like never before.
LiveRail is designed to be fully audience aware. We combined data from major data-vendors and data exchanges with custom sync’d cookie libraries from our clients to provide in-depth insights into who is watching. As audience targeting becomes a critical part of the way media is bought and sold, the ability to understand and manage data has become a critical component of any modern ad management platform.
Additionally, LiveRail for Publishers tracks and reports on specialist video metrics like re-embeds and syndication. We automatically collect data on every website/URL where your ad appears; so as content travels around the web, so too can your advertising. Our unique metrics help advertisers gain insight into the context in which their advertising was viewed, and the success of viral distribution strategies.
LiveRail also provides a centralized dashboard for all your advertising financial data – regardless of which ad source the campaigns come from, or which publishers or revenue-share partners need to be paid a share. Our advanced accounting environment makes it easy to generate regular reports on how much to invoice advertisers and ad networks, while calculating who else needs to be paid their share.