Real-Time Bidding

Real-Time Bidding for Video

LiveRail technology lies at the heart of video’s growing real-time bidding (RTB) ecosystem, making billions of daily transaction decisions on behalf of the most sophisticated online media and advertising companies. Our RTB-infrastructure takes into account dozens of complex campaign and yield objectives, audience data and custom audience segments, and proprietary market pricing data to make optimal decisions for our clients.

Our proprietary market-analysis technology is able to extrapolate pricing trends by forecasting supply and demand curves, creating a real-time evolving economic model that informs and refines our pricing optimization decisioning.

LiveRail’s cloud based RTB-infrastructure is designed from the ground up for massive scale. We’ve built a highly elastic, multiple-datacenter architecture specifically to deliver multi-screen video advertising in a real-time world. Our infrastructure is capable of processing billions of impressions across web, mobile and IPTV with minimum latency while maintaining maximum flexibility and uptime.

Our robust platform infrastructure enables us to win the trust of some of the largest clients in the world, and is the reason our platform powers mission-critical campaigns and software for dozens of the largest advertisers, networks, and publishers.


Video RTB

LiveRail connects Publishers to all major Ad Networks, Demand Side Platforms (DSP), Ad Exchanges, and Trading Desks, centralizing buyers to create a unified real-time bidding auction that drives competition for inventory.

LiveRail’s video ad infrastructure is also designed to be fully open, enabling both supply and demand-side customers to access our platform from multiple entry-points and integration types either via our UI, via their own custom bidding/optimization infrastructure, or by integrating LiveRail functionality into their existing tools/dashboards via our APIs.

Through a single LiveRail integration, our clients gain access to the entire video-RTB ecosystem. Through a consolidated, self-optimizing platform that merges audience, pricing and contextual data our clients gain optimal results.