Real-Time Bidding for Video
LiveRail technology lies at the heart of video’s growing real-time bidding (RTB) ecosystem, making billions of daily transaction decisions on behalf of the most sophisticated online media and advertising companies. Our RTB-infrastructure takes into account dozens of complex campaign and yield objectives, audience data and custom audience segments, and proprietary market pricing data to make optimal decisions for our clients.
Our proprietary market-analysis technology is able to extrapolate pricing trends by forecasting supply and demand curves, creating a real-time evolving economic model that informs and refines our pricing optimization decisioning.
LiveRail’s cloud based RTB-infrastructure is designed from the ground up for massive scale. We’ve built a highly elastic, multiple-datacenter architecture specifically to deliver multi-screen video advertising in a real-time world. Our infrastructure is capable of processing billions of impressions across web, mobile and IPTV with minimum latency while maintaining maximum flexibility and uptime. Our robust platform infrastructure enables us to win the trust of some of the largest clients in the world, and is the reason our platform powers mission-critical campaigns and software for dozens of the largest advertisers, networks, and publishers.