First and Third Party Data
LiveRail brings together your own first-party, and the industry’s most popular sources of third-party data into a single platform. Our clients can seamlessly integrate their proprietary audience intelligence into the platform to use in campaigns, access reporting data, and commission log-level data feeds for sophisticated analysis and reporting. LiveRail is also natively pre-integrated with the leading third-party audience vendors, giving you always-on access to the industry’s most popular data sources. Buyers on the LiveRail platform can easily access data segments from contextual, semantic, and behavioral data providers including Peer39, Proximic, eXelate, BlueKai, and many others. If you wish to manage your own data warehouse, our integrated cloud hosting allows easy access for pushing or pulling data and layers of security to keep your data safe.
Audience Aware Reporting
Post-impression, LiveRail can provide detailed, granular reports on exactly where your ads delivered and how they performed with data organized by audience segments from across both your first and third- party data sources. Understand which audiences delivered the highest engagement levels, which performed best in terms of metrics like revenue, cost, and conversion.
Reach Extension and Re-Targeting
Using LiveRail you can now easily cookie your users, and re-purchase them from third-party inventory sources. Whether as a publisher looking to extend your reach and empower your sales team to sell expanded inventory on your unique user-base, or as a buyer, looking to find your customers again online and reach them on a retargeted basis.
Understanding Audience Inventory
For both buyers and sellers, LiveRail’s audience reporting on inventory is invaluable. We track any/all audience data associated with every video stream, across all major video supply sources and provide pricing insights across these audience segments. This enables you to gain instant insights into what audience segments are available both your own O&O inventory, and on third-party exchanges, and forecast pricing opportunities across these segments.