CheckPoint allows publishers to block ads from specific advertisers or ad categories
CheckPoint is automated creative quarantine technology that allows publishers to quarantine and block potentially inappropriate ads. Categories like alcohol and tobacco, as well as ads containing violent or risqué content, that may have otherwise been served via third-party buyers, can be blocked using CheckPoint.
The solution can also be leveraged to remove potentially competitive ads and ensure direct-sold campaigns maintain product exclusivity across the site. This allows publishers to leverage RTB demand sources without fear of sales channel conflict. LiveRail has partnered with many of the world’s largest RTB buyers to pioneer the CheckPoint standard, ensuring cross-compatibility between their buy-side platforms and LiveRail’s publisher toolset.