CheckPoint allows publishers to block ads from specific advertisers or ad categories
The CheckPoint automated creative quarantine technology is the first of its kind, allowing publishers to quarantine and block potentially inappropriate ads from categories like alcohol and tobacco, as well as ads containing violent or risqué content that may have otherwise been served to their viewers from third-party buyers like ad networks and DSPs. Using CheckPoint, premium video publishers can utilize RTB without fear of sales channel conflict.
The solution can be leveraged to remove potentially competitive ads and ensure direct-sold campaigns maintain product exclusivity across the site. LiveRail has partnered with many of the world’s largest RTB video buyers to pioneer the CheckPoint standard, ensuring cross-compatibility between their buy-side platforms and LiveRail’s new publisher toolset.