A Technology Advantage For Your Service
If publishers look to you for technology solutions to the problems of online video distribution, integrating LiveRail into your product mix provides a powerful end-to-end ad-servering component to your platform.
LiveRail's advanced video ad-serving platform is built from the ground up to make the most of the opportunities that video presents. Built on rock solid, industry-leading architecture, LiveRail instantly empowers your platform with the technology to manage, target, serve and track video advertising across your publisher's content and receive instant, consolidated reporting.
With support for innovative click-to-play ad-units as well as more traditional in-stream formats, LiveRail is the ideal solution for monetizing video content, and dramatically enhance the value proposition of your platform.
Adaptive Ad Serving
LiveRail ad serving decision engine constantly learns and adapts to maximize user-engagement and revenue, inserting the more relevant, best performing campaigns into each video-view.
LiveRail tracks and measures each and every ad’s performance based on a wide variety of proprietary video-specific metrics. These help the system quickly learn which ads are most interesting to which viewer groups, and adapt its decisions accordingly.
As our ad-serving platform learns, it dynamically adapts its targeting and ad-serving for each video and publisher to promote the ads which have shown the highest level of engagement for those viewer groups. This ensures that viewers get offered advertising that their peers have already expressed interest in, and helps ensure that advertiser’s targeting preferences are dynamically refined to maximize performance.
Player Agnostic
LiveRail works with any flash-based video player. If you already have your media player and publishing platform infrastructure in place, our Ad-manager is capable of integrating into your player with just a few lines of code. The process of connecting your entire library of content to LiveRail's ad-server can be completed in a matter of minutes.
Alternatively, LiveRail can provide a simple to use publishing platform for you to upload and automatically encode your video content, which we will then host and serve into your website using our ready-integrated video player.
Trafficking & Reporting
LiveRail provides an elegant and intuitive web-based campaign management facility. This can be used by advertisers direct, or simply as an easy tool for your ad-sales team to setup and manage campaigns. All reporting is provided via this web-environment, and is easily exportable to offer consolidated reporting with your existing display ads. LiveRail also gives publisher’s their own accounts to track/monitor their earnings directly within the main system interface.
Advanced Targeting Options
LiveRail’s built in tag-based targeting facilities mean that publishers can precisely segment their content, and advertising accordingly. Key meta data can be sent to LiveRail with every ad-call, which when combined with our proprietary decision engine pulls the most relevent ads into the video content. We are also proud to be able to offer automated audio-visual content recognition technology through our partnership with Digitalsmiths, enabling you to automate the process of tagging video content for the purpose of ad-targeting.
Innovative Ad Units
LiveRail can provide your publishers with a media player and publishing environment, or integrate its ad-manager into any existing flash-based player they may use already. We support a wide variety of ad-units, including innovative click-to-play overlays, tickers, as well as more traditional pre/mid/post roll.
LiveRail player with overlay ads
LiveRail player with ticker ads
