Video’s rich interaction between viewer and ad creates opportunities to measure performance in ways never before possible. Traditional display servers just measure “impressions served”, but LiveRail for Publishersis built to natively track and report on vital video-specific metrics as well; like percentage viewed/completed, pause/resume and muting - giving advertisers greater insight into the performance of their campaigns.

Tracking where your advertising goes
Additionally, LiveRail for Publishers tracks and reports on specialist video metrics like re-embeds and syndication. We automatically collect data on every website/URL where your ad appears; so as content travels round the web, so too can your advertising. Our unique metrics help advertisers gain insight into the context in which their advertising was viewed, and the success of viral distribution strategies.

Financial Reporting
LiveRail also provides a centralized dashboard for all your advertising financial data - regardless of which ad source the campaigns come from, or which revenue-share partners need to be paid a share. Our advanced accounting enviornment makes it easy to generate regular reports on how much to invoice advertisers and ad networks, while calculating who else needs to be paid their share.