LiveRail allows content owners to control and distribute their available ad inventory across interested parties and make smart decisions about who has the right to insert ads as the content is syndicated to other sites. Using LFP, ad requests can be disbursed among partners according to the allocation rules set, including selecting certain partners in priority, and using others only as backfill providers.

Automatically call the correct party
LiveRail is now able to automatically detect the "scenario" of any ad impression (domain, media ID, geography etc) and invoke the correct inventory allocation rule automatically. For example, we can call your in-house ad sales team for all US traffic on your internal site, call your US rep-firm when your content appears on 3rd party sites, or call a variety of 3rd party ad networks when your video is viewed overseas. All automagically.

Open Monetization Rights
LFP's advanced inventory allocation system makes it simple to open inventory to select partners, such as content owners or syndicators. With the ability to develop custom monetization rights rules for every video and define rules such as who has priority ad-insertion and backfill rights, your partners and interested parties can gain full access to sell and serve advertising, even if they use their own ad server.