Minimize Integrations and Setup
LFP streamlines the process for adding new ad sources; eliminating the need for a new technical integration for each new ad partner. New ad sources can go live in a matter of minutes, not weeks. From Ad Servers like DoubleClick's DART or 24/7's OAS to Ad Networks like ScanScout, BrightRoll or Collective Media, LiveRail makes connecting to, and receiving ads from any source as easy as filling out a few fields on a form.

Yield and Fill Rate Optimization
LiveRail was designed to maximize fill rates and revenue for publishers. For every single impression, LiveRail searches and retrieves the highest value campaign from your ad network partners. LiveRail leverages data from across its publisher network to build a constantly evolving picture of the market, ensuring we are able to make real-time decisions about which network to call and which campaign to display, for every viewer, on every video.

Build New Relationships
LiveRail for Publishers makes it easy to find new ad network partners to work with, both domestically and overseas. Within LFP's interface you can browse through potential networks, send applications to join and begin recieving campaigns with zero additional integration.