Connect to the Demand Ecosystem
LiveRail connects publishers to all major Ad Networks, DSPs, Trading Desks, and Exchanges. Step one is onboarding your existing demand relationships to the platform, which centralizes your buyers within LiveRail to create a unified auction that drives competition for inventory. Your account manager will then work with you to help secure new buyer relationships with relevant demand partners worldwide and on-board them to the platform. With LiveRail, buyers compete and you win with higher revenue.
Maximize the Revenue Through Optimization
LiveRail’s optimization technology uses a combination of real-time bidding and proprietary market data to ensure we make optimal ad decisions for each video stream. With LiveRail, demand sources (and optionally, your agency-direct campaigns) all compete simultaneously for each impression, maximizing your fill rates and CPMs without impacting latency. Your account manager will regularly monitor performance and work with you to make adjustments that help drive further efficiency and even higher revenue.