Junction is a unique service that revolutionizes the way online video advertising is delivered...

With Junction, publishers can select, optimize, display and track ads from multiple partners, all through a single integration.

Junction gives publishers the flexibility to request and display ads from any ad-source, ad-network or ad-server without having to make adjustments to their media player or technology back end. By using Junction, publishers reduce the lead time to going live with a new ad partners, minimizing unfilled inventory and maximizing revenue. Junction’s intelligent approach to ad-selection ensures that your viewers are shown the most relevant and highest value advertising in each available ad-slot. Junction also takes care of the complex process of distributing available inventory among partners and content owners; allowing you to divide available inventory according to rights, and track revenue share accordingly.

Optimize Across Multiple Ad Partners
Junction allows publishers to work with as many ad sources or ad networks as they want, and automatically optimize the selection of ads from across these partners to maximize revenue. By using Junction, publishers can eliminate unfilled inventory, while also maximizing the revenue generated by every single available ad slot.

Minimize Integrations and Setup
Junction streamlines the process for adding new ad sources; eliminating the need for a new technical integration for each new ad partner. New ad sources can go live in a matter of minutes; not weeks.

Consolidated Reporting
By consolidating all advertising through a single platform, publishers can receive a single report on their advertising activity and revenue generation from across all their partners. Junction eliminates the need to manually consolidate reports from multiple ad-servers saving time and providing a more accurate picture of your advertising activity.

Manage Ad Insertion Rights
Junction allows content owners to control and distribute their available ad inventory across interested parties; and make smart decisions about who has the right to insert ads into your content as the content is syndicated to other sites. Using Junction, ad requests can be disbursed among partners according to the allocation rules you set; including selecting certain partners in priority, and using others only as backfill providers.

Track Revenue Share
As well as helping to decide who has the right to serve which ad, Junction also automates the process of collating and calculating revenue share information; allowing you to focus on your core business of content. We track the earnings and calculate everyone’s share of the proceeds according to the rules you set; even as your content travels around the web.

Full Control
We do not require the right to sell advertising into your content, take a revenue share or force you to only use our ad partners. Instead, Junction operates as a truly agnostic engine working to maximize revenue, and optimize relationships with your selected ad partners.