How does LiveRail work?

Publishers can connect their content to LiveRail in one of two ways:

1) Upload your videos to LiveRail LiveRail provides an effective and scalable publishing platform for video publishers. Via your account you can upload videos to LiveRail and receive an embed code to place that video wherever you want on your website. This will then serve the video to your sites visitors along with relevant advertising.

2) Integrate our ad-server with your player

Every time a video is requested by a viewer, LiveRail dynamically selects and serves ads relevant to that content. Previews of these ads are displayed either as temporary lower third overlays, or as a ticker underneath the player. If any ad interests the viewer, they can click it to pause their current video, launch the full video ad, and return once finished.

Our algorithm dynamically selects which ads to offer each viewer based on a variety of carefully balanced factors with a significant part played by user response data. LiveRail constantly monitors how each ad performs with your viewers and dynamically adapts its ad-selection process accordingly. By doing so, LiveRail is able to prioritize the ads that your previous viewers have found most interesting and relevant. This improves the user experience by eliminating irrelevant advertising, and improves ROI for advertisers.

LiveRail can serve ads from within our network, or simply act as an ad-server exclusively for campaigns sold and managed by your own ad sales team.

Via your account you can monitor your viewer figures, manage your video library and track your revenue.

Go on and request an invitation so you can take full advantage of the LiveRail Beta version.