LiveRail

The Leading Video Ad Technology Provider

LiveRail is a unique online video distribution and ad-platform that will revolutionize the way people think about video advertising. Founded in January 2007, LiveRail aims to be the global leader in this exciting new medium.

What makes LiveRail different?
LiveRail’s takes a ground-breaking approach to video advertising online. 

With LiveRail, ads are optional, and advertisers only pay when someone actually chooses to watch their advert.

Whenever someone watches a publisher’s video, we serve up a series of highly targeted, relevant ad-previews underneath their main content. If at any point a viewer sees an ad the interests them, they can click it, watch the video and return to their main content when finished. This means advertisers only pay when somebody actually chooses to watch their ad, giving more measurable, more effective and more controllable results.

To make sure this opt-in advertising model works, LiveRail prioritizes which adverts to offer viewers based on a large number of very carefully balanced criteria, including the ad’s relevance, popularity, reputation and of course advertiser’s budget. This ensures that when a viewer is offered an ad, they can be sure that it’ll not only be relevant to their interests, but that the ad itself will have had the seal of approval from other users as being cool and worth watching.

We then share this advertising revenue with our network of video publishers. Giving them a easy yet powerful way to monetize their content, while keeping control over their copyrights and their viewer’s experience, since publisher’s videos appear only on their own website, not on a centralized “video gallery” site.

Who’s behind LiveRail?
The senior management team behind LiveRail is Mark Trefgarne (CEO), Andrei Dunca and Sergiu Biris. The company (LiveRail Internet Limited) is privately held and incorporated in the UK and based in London. LiveRail is privately owned and funded. Seed funding was provided by private investors including Cleartide.

What is LiveRail built on?
Quick shout out to Debian, PHP, MySQL, Hostway and Amazon S3. Payments are processed by Streamline, part of the Royal Bank of Scotland (RBS) group.

How can I get in touch?
For more up-to-date info about LiveRail please check out the LiveRail blog. Or contact us with any support, business development or press inquiries. Our head office address is:

LiveRail Internet Ltd
6 Plato Place
72-74 St. Dionis Road
London (UK)
SW6 4TU