Top brands, media agencies and publishers will converge in a dozen cities to discuss the future of programmatic video advertising. EMERYVILLE, Calif., June 6, 2013 /PRNewswire/ — Today, TubeMogul and LiveRail announced the dates and locations for their 2013 Programmatic Branding Roadshow + Breakfast. Throughout June and July, the companies and their leadership teams will [...]
On June 12th, LiveRail is hosting its first ever conference. The Video Publisher Forum is a half-day event that will bring together some of the most forward-thinking publishers to discuss the future of television, digital video and programmatic advertising. In a landscape that changes dramatically every single day, publishers are facing more questions and complexity [...]
As posted by AdWeek. As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are my ads running? And how do I know if anyone can actually see them? To head off such queries before doubt [...]
LiveRail is pleased to announce the 2.0 release of our SDKs for iOS and Android apps. With 2.0, the LiveRail mobile SDKs gain equivalent functionality and features to the LiveRail Flash and HTML5 SDKs. Included in the 2.0 SDK updates: Third-party ad calls and RTB The 2.0 SDKs employ the same powerful RTB engine as the [...]
As featured in The Makegood Last year, almost fifty million concerned citizens searched the Internet for “Hurricane Sandy”, seeking news about loved ones, information on the damage, advice on how to keep safe and ways to help the relief effort. Collectively these anonymous Internet searchers were described as an online audience, a group of people [...]
David Chiang, VP of Monetization at CBS Interactive, sits down with LiveRail for an interview on private exchange for video. David discusses his sell-side perspective on the value of a video private exchange strategy, including key learnings and the importance of controls in supporting a successful video private exchange. Can you talk about the [...]
Selecting a video ad management platform in today’s rapidly evolving video technology space is a complicated process.
We’re really pleased to announce that at Tuesday night’s Digiday Publishing Awards, LiveRail’s Video Private Exchange offering received the award for Best Monetization Technology for Publishers. We want to thank Digiday and the judges for the nod, and also express our appreciation to the other nominees in the category. There’s an awful lot of chest [...]