LiveRail AdServer is an industry-leading platform to manage, target, display and track advertising in online video. LiveRail’s next generation ad-serving suite empowers publishers and advertisers with the tools needed to effectively manage the monetization of online video. AdServer’s powerful, flexible tools maximize the potential of the video medium; freeing you from the constraints and complexities created by attempting to manage video advertising on legacy banner ad-platforms.

From streamlined campaign management, automated video conversion, modern ad-unit support (such as overlays), simple integration and advanced video-centric campaign performance metrics; LiveRail AdServer provides you with the tools needed to make the most that online video has to offer.

Streamlined Video Campaign Management
LiveRail AdServer’s campaign management and reporting environment was designed from the ground up for video. Its interface is intuitively designed to streamline the video-ad trafficking process both in terms of UI, but also by including time saving features like automated ad-asset encoding. This makes the process of setting up, managing and tracking video campaigns faster, richer, easier and more efficient.

Native modern ad-unit support
LiveRail is fully designed to support the full range of next generation video ad units; including overlays, bugs, tickers and of course pre/mid/post roll. Supporting next generation ad-units requires no additional technical burden for publishers; and as new formats develop, you can offer full support without any additional integration or setup.

Video-specific campaign metrics/reporting
Video’s rich interaction between viewer and ad creates opportunities to measure performance in ways never before possible. Traditional display servers just measure “impressions served”, but LiveRail AdServer is built to natively track and report on vital video-specific metrics as well; like percentage viewed/completed, pause/resume and muting - giving advertisers greater insight into the performance of their campaigns.

Powerful Ad-Optimization
LiveRail automatically leverages this rich data set to optimize its ad-serving; maximizing revenue and relevance. By measuring which user groups respond best to which ads, LiveRail is able to make future ad serving decisions more likely to result in interactions and click-through. This improves user experience, maximizes revenue for publishers and ROI for advertisers.

Simple Integration
LiveRail provides publishers with a powerful player plugin that make the process of integrating your player with LiveRail quick and simple. LiveRail’s video-player plugin architecture means that publishers perform a trivial one-time integration with their player to enable the full capabilities of the platform; including complete ad-unit support and video-centric tracking.

And so much more...
From easy frequency capping, revenue share tracking, viral-distribution monitoring and automated video-asset encoding, LiveRail AdServer is the state of the art in online video ad-serving. Contact us to find out more.