The birth of a major new advertising medium demands a fresh approach
LiveRail’s advanced video ad-serving platform is built from the ground up to make the most on the opportunities that video presents. For ad-networks in search of a solution to help their publishers monetize video content, LiveRail’s licensable technology platform is the most advanced video ad-server available.
Built on rock solid, industry-leading architecture, LiveRail gives you the ability to manage, target, serve and track video advertising across a network of publishers/advertisers and recieve instant, consolidate reporting across the network. With support for innovative click-to-play ad-units as well as more traditional in-stream formats, LiveRail is the ideal solution for monetizing your publisher’s video content.
Adaptive Ad Serving
LiveRail ad serving decision engine constantly learns and adapts to maximize user-engagement and revenue, inserting the more relevant, best performing campaigns into each video-view.
LiveRail tracks and measures each and every ad’s performance based on a wide variety of proprietary video-specific metrics. These help the system quickly learn which ads are most interesting to which viewer groups, and adapt its decisions accordingly.
As our ad-serving platform learns, it dynamically adapts its targeting and ad-serving for each video and publisher to promote the ads which have shown the highest level of engagement for those viewer groups. This ensures that viewers get offered advertising that their peers have already expressed interest in, and helps ensure that advertiser’s targeting preferences are dynamically refined to maximize performance.
Network Management Technology
To enable our partners to easily manage an entire network of publishers, advertisers and their complex inter-relationships, LiveRail provides facilities to setup and maintain a complete network hierarchy of accounts. Adding additional accounts is simple, giving you the ability to manage an entire network of publishers/advertisers, and receive consolidated or individual reporting on each.
Trafficking & Reporting
LiveRail provides an elegant and intuitive web-based campaign management facility. This can be used by advertisers direct, or simply as an easy tool for your ad-sales team to setup and manage campaigns. All reporting is provided via this web-environment, and is easily exportable to offer consolidated reporting with your existing display ads. LiveRail also gives publisher’s their own accounts to track/monitor their earnings directly within the main system interface.
Advanced Targeting Options
LiveRail’s built in tag-based targeting facilities mean that publishers can precisely segment their content, and advertising accordingly. Key meta data can be sent to LiveRail with every ad-call, which when combined with our proprietary decision engine pulls the most relevent ads into the video content. We are also proud to be able to offer automated audio-visual content recognition technology through our partnership with Digitalsmiths, enabling you to automate the process of tagging video content for the purpose of ad-targeting.
Innovative Ad-Units and Player
LiveRail can provide your publishers with a media player and publishing environment, or integrate its ad-manager into any existing flash-based player they may use already. We support a wide variety of ad-units, including innovative click-to-play overlays, tickers, as well as more traditional pre/mid/post roll.
LiveRail player with overlay ads
LiveRail player with ticker ads
